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5 Ads Assignment
1. Reach dental floss (out door) :
First, this advertisement is about floss. The ad has layout in which white teeth contrasts well against the left over food(animal).This was very fuuny to me because it is not direct and use metaphor. This one uses the contrast and white space(white space includes any unoccupied or empty areas within a given frame).
2. Gillette VENUS (out door) :
COPY : Seriously Smooth Leg
This ad is about the razor to shave hair on the legs. This advertisement’s layout uses the 3D space. When people look at the space from the far away. People riding escalator are touching on the leg. We feel the ad is very funny. And using the escalators apear that escalators are seriously smooth legs.
3. Chupa Chups :
COPY : Thinking?
Font :Arial
4. PROTECT WOMEN’S HUMAN RIGHT (Out door) :
COPY : It’s easy to save somebody!
Pick up the phone and save somebody!
Call (0256) 293 203 and report domestic violence situations.
This advertisement is about protecting women’s human rights by using telephone. It has layout in which there are big letters on the top, and messages in the middle, there are two telephones on both sides (repetition). When someone picks up the receiver that a fist is wrapped on, we can see the woman has a black eye.
5. Volkswagen (outdoor):
COPY : DSG 7 electronic gearbox. Shift fluently.
This Ad is about the transmission of Volkswagen, DSG 7 electronic gearbox. The white font of the numbers contrasts well against the black background, so people can see letters easily. The ad has number 2 joined with number 3. The Volkswagen expressed that the transmission’s capability is very smooth. This ad’s layout is very simple that two parts, letters and background, so that people pay attention to this ad.
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